Winecom
A clearer logo for an e-commerce education brand.
Overview
Win Ecom teaches people how to sell online. The logo needed a lift so it would work on a screen and in print without losing the arrow people already knew.
Services
Logo Design
Challenge
The old mark was hard to trust at a glance. It leaned on a familiar retail arrow, and the extra detail fell apart once the logo got small.
What we did
Kept the arrow and the existing colors.
Redrew the symbol so it no longer echoed a marketplace logo.
Simplified how the wordmark and the mark sit together.
Checked the logo at small sizes, on screen, and in print.
Outcome
A simpler logo that still feels like Win Ecom, and holds its shape from a favicon to a printed page.
Approach
We started by deciding what had to stay. The arrow already pointed forward, and the color was recognizable, so both remained.
The structure was the problem. The old symbol sat too close to a logo people already know, and the extra parts only made it noisier. We stripped it back until the word and the arrow could share the same space without competing.
The useful test was a small one. If the mark still read as Win Ecom at the size of an app icon, it was finished.
