Rebo Expresso
A brand system for a Haitian coffeehouse chain.
Overview
Rebo Expresso is one of Haiti’s largest coffeehouse chains. They needed an identity that could travel: a new logo, a color story, and a look for the inside and outside of the cafés.
Services
Brand Identiy
Logo Design
Challenge
A chain this size cannot live on a logo alone. The mark, the color, and the café itself had to feel like one place, on a cup or from the street.
What we did
Redesigned the logo.
Set the color palette.
Defined the look for the interior and the exterior.
Our approach
Rebo is already a familiar stop. The new system had to respect that and still feel updated.
We rebuilt the logo, chose colors that can live on architecture as well as print, and treated the café interior and exterior as part of the identity, not as a separate project. A coffeehouse brand is the room you walk into. The graphics are only the start.
