Ricin Ekselans
A beauty identity rooted in Haiti, without the clichés.
Overview
Ricin is a Haitian beauty brand built around environmental care and Haitian culture. They wanted an identity that felt pure and elegant, not a costume of the place it comes from.
Services
Logo Design
Brand Identiy
Packaging
Challenge
The brand had to feel unmistakably Haitian without the usual visual shortcuts. Elegance needed to come from restraint.
What we did
Designed the logo.
Built the identity around it.
Carried the system onto the packaging.
Outcome
An identity that feels quiet and specific to Ricin, rather than a generic take on Caribbean beauty.
The direction was clear from the first conversation. Ricin wanted Haiti in the brand, and they wanted it handled with care.
We looked for that in the form itself. A logo that can stand on a bottle. A system that does not need a pattern to feel complete. Packaging that lets the product lead.
The culture shows up in those choices, not in decoration added at the end.
