Frooty
A brighter label for a Haitian juice.
Overview
Frooty is a vitamin-enriched juice from CBC, on shelves in Haiti since 2015. We redesigned the label so the drink looks as lively as it tastes, and still reads as something good for you.
Services
Label Design
Challenge
Juice labels tend to shout. Frooty needed energy without looking cheap, and a health message that did not turn the bottle into a supplement.
What we did
Redesigned the label.
Set the color and illustration around a cheerful, wholesome tone.
Kept the bottle easy to spot in a cooler.
Outcome
A label with the same playful spirit, drawn more clearly, so the bottle feels fresh before you open it.
Our approach
The new label starts from the drink: refreshing, a little sweet, and made to be reached for.
Bright color does the inviting. The layout does the explaining. We kept the personality people already liked and gave it a cleaner shape, so “fun” and “good for you” can sit on the same face of the bottle.
