Cayart Bijoux & Accessories
Brand and website for a jewelry boutique in Port-au-Prince.
Overview
Cayart Bijoux & Accessories makes handmade jewelry in Port-au-Prince. The pieces are bright, durable, and difficult to confuse with anyone else’s. The brand and the site needed to carry that same character.
Services
Branding
Web Design
Challenge
A boutique like this can disappear into a generic jewelry template. The color and the craft had to stay visible, online and in the identity, without turning into noise.
What we did
Shaped the brand identity.
Designed the website around the jewelry, not a catalog template.
Outcome
A brand and a site that feel as considered as the pieces: vivid, sturdy, and easy to tell apart.
Cayart’s work already had a point of view. The jewelry is handmade, the color is confident, and the finish is meant to last.
We treated the identity and the site as a way to show that, not to restyle it. Less atmosphere, more of the object. The pieces should be the first thing you understand.
