Rebrand

Visual Identity

Curls Dynasty

Curls Dynasty is a proudly Black-owned company in the US that crafts hair products tailored to women transitioning to natural hair or seeking to enhance their curly locks.

Brand refresh

The challenge was to modernize the brand's appearance and enhance its visual appeal by redesigning the elements listed below.

  • Logo Revamp

  • Brand pattern

  • Social Media Template

  • Labels & Packaging guideline